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Buyer-side property intelligence · England

Negotiate
from evidence,
not estimates.

The seller’s side has done their due diligence. You have a listing and a feeling. Commission a 10-section forensic research dossier to dismantle their asking price.

No card required — you are invoiced only if the evidence clears our significance threshold.

SettleIQ provides unregulated transaction data, not FCA-regulated financial advice, RICS valuations, or price forecasts. Folios must supplement, never replace, a physical surveyor’s inspection.

Inside a redacted folio
01 09
Asking
£475,000
Anchor (P50)
£480,579
Bought for
£468,872
The outcome

2-bed leasehold flat · SE23, London

Saved on the purchase £6,128
on a £400 folio — a 15× return One buyer’s outcome on one address. Not a typical result, and not a forecast of yours.

The evidence proved the flat was already underpriced. The Folio gave them the leverage to take another £6,128 off.

§01 · Recommendation

The tactical bracket

AIM ASKING
Open
£461,839
cohort lower quartile
Aim
£468,872
achieved-price panel
Walk away
£498,750
cohort ceiling

Confidently open low. Walk-away sits £23k higher than asking, giving you a massive negotiating safety room before hitting the true market ceiling.

§02 · Negotiation intelligence

The Leverage Matrix

6.2 of 10
mildly seller-firm
  • Market velocity 1/2
  • Price momentum 0/2
  • Listing traction 2/2
  • Reduction history 2/2

The broader market is bleeding price momentum while velocity holds flat, but this specific seller is defying the softness with a fast, unreduced listing. Open exactly 1.5% under the aim to exploit the macro drop without triggering a rejection from a firm vendor.

§03 · Evidence

The identity-lock funnel

  • Sector populationall 2-bed flats 3,040
  • EPC-assessableholds a certificate 2,677
  • Identity-lockedpre-1929 · leasehold 245
27 Your cohort sold in 24 months

We filtered 3,040 sector results down to a pure cohort of 27 identical transactions. Lock your anchor to this specific evidence — broad geographic estimates from the seller will not survive the pushback.

§04 · Comparables

Positioned against the cohort

THIS FLAT £495k £435k 670 sq ft 760 sq ft

Offer asking price. Registry data supports a £480k valuation on actual floor area — don’t accept agent guesses on postcode averages.

§05 · Market trajectory

Zoom out and the story inverts

Sector median £/sq ft £697 → £576 Q1’25 → Q1’26 · −17.4%

UKHPI, 8-quarter change

  • England -0.4%
  • London (region) -4.5%
  • Lewisham (borough) +1.2%
  • SE23 2 (sector) -7.9%

Call the agent’s borough bluff. This sector lags Lewisham growth by 9.1 points. Negotiate based on hyper-local decay, not borough headlines.

§06 · Negotiation environment

No prior sale, no seller story

Six patterns read from a registered prior sale — none on record here
  • Forced sale
  • Motivated
  • Rapid resale
  • Developer
  • Patient
  • Life event
Unknown not a position — an absence of evidence 0% shift to
the opening

Ignore “motivated seller” talk — it is a tactic, not evidence. With nothing on the register, vendor situation moves your offer by 0%. Your leverage is market-side only.

§07 · Location intelligence

Checked at the address, not the postcode

  • Getting around ~15 min to London Bridge Direct rail · NaPTAN
  • Schools 5 within 600m, all Ofsted Good DfE · Ofsted
  • Broadband 910 Mbps full-fibre at the premises Ofcom, address-checked
  • Deprivation 6 of 10 deciles, income domain IMD 2019

Kilmorie Primary expands capacity by 22% in Sep 2027, pulling this address into its premium catchment zone.

§08 · Risk register

Ten property-level checks

7/ 10 Checks clear
  • Flood Clear
  • Radon Clear
  • Cladding Clear
  • Noise Clear
  • Conservation Clear
  • Listed building Clear
  • Chain Clear
  • Article 4 Flagged
  • Asbestos Flagged
  • Lease term Confirm

Seven of ten checks are clear. The two flags — Article 4 and asbestos era — are budget items, not deal-breakers. Get the lease term confirmed by the vendor’s solicitor before you commit to exchange.

Walk through all 10 sections
Estimates used
0
Hours delivery
48
Minimum cohort
8

Registered data from

  • VOA Valuation Office Agency
  • EPC MHCLG
  • HMLR HM Land Registry
  • UKHPI ONS / HM Land Registry
  • NSPL ONS
  • NaFRA Environment Agency
  • Radon BGS / UKHSA
  • Planning MHCLG
  • NHLE Historic England
  • IMD MHCLG
  • GIAS DfE / Ofsted
  • NaPTAN DfT
  • Ofcom
  • OSM OpenStreetMap contributors
What each one is used for

The buyer advantage

Four tactical advantages. One £400 folio.

A property transaction is rarely just about the purchase price. A Buyer Folio stress-tests the physical, regulatory, and financial realities of the address before you commit.

  • Secure the lowest defensible price

    Trace the full listing lifecycle and historical price cuts. Dismantle the agent's asking price with clinical comparable evidence and receive a calibrated offer bracket designed to extract maximum value.

  • Expose hidden liabilities early

    Spot red flags before instructing a solicitor. We surface indicative flood risks, radon potential, Article 4 directions, and strict conservation constraints that restrict future development.

  • Validate the lifestyle infrastructure

    Verify what the sales particulars promise. We pull hard data on Ofsted school expansions, true transport connectivity via DfT nodes, and verified premises-level broadband speeds.

  • Uncover the true cost of ownership

    Look past the purchase price. Uncover hidden heating bottlenecks, verified VOA Council Tax bands, and the exact capital expenditure required to meet future energy efficiency regulations.

How it works

Three steps.
No card until it's ready.

Typically 48 hours from request to delivery.

  1. Request

    Give us the address. No card details needed.

  2. 48-hour research

    Fourteen public datasets, checked and cross-referenced.

  3. Pay only if it's ready

    Invoiced after the research holds up, not before.

Inside the folio

Four instruments. One address.

Every instrument names its source register.

Matching

The Identity Lock

Your two-bed leasehold flat is compared to two-bed leasehold flats. Not the terrace down the street.

Pricing

The Glass Box Anchor

The cohort's median price per square foot, applied to your verified floor area. Working shown.

Scoring

The Leverage Matrix

A 0–10 read on how firm the seller actually is, before you name a number.

Flagging

The Risk Register

Ten property-level checks — flood, radon, cladding, conservation, asbestos — each naming its register.

Walk through a redacted folio

Methodology

Show the working,
or make no claim.

SettleIQ brings together public records that describe an address from different angles — what sold, what the property is, what surrounds it, and what may cost you later — then organises them into one buyer-side view.

The result is not a black-box estimate. It is a clear trail of evidence, with the full working available when you want to see how the pieces fit together — and where the evidence is too thin to support a claim.

Explore the full methodology
PUBLIC RECORDS BUYER FOLIO

The next step

Request the folio.

We confirm by email, build the folio against the same fourteen registers, and send a payment link only once the evidence clears.

Request a Folio

£400 · billed only once the research is complete

Read a redacted folio first